Sainaatth Digital Marketing

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What is a Robots.txt file? The robots exclusion protocol (REP), or robots.txt is a text file webmasters create to instruct robots (typically search engine robots) how to crawl and index pages on their website. In short Web site, owners use the /robots.txt file to give instructions about their site to web robots; this is called The Robots Exclusion Protocol. - To exclude all robot for an entire server:   user-agent:*   Disallow:/ - To allow all robots complete access:   user-agent:*   Disallow: - To exclude all robot from part of Server:    User-agent:*    Disallow:/cgi-bin/    Disallow:/tmp/    Disallow:/junk/ - To exclude Single Robot:   User-agent:*   Disallow:user-agent:*   Disallow:/ - To exclude all file except one:   User-agent:*   Disallow:/-joe/stuff/ - A lternatively You can Explicity Disallow pages:   user-agent:*   Disallow:/-joe/junk.html  ...

On-Page SEO: On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to the below optimizations: Metadata (Title, Description, Keyword) Relevant Keyword ( Page title, URL, Header(H1), Image, Content / Dont stuff keyword) Content (Genuine, Long content, Anchor text) Images (Size, Naming, Alt Tag) Dofollow / Nofollow links Header / Footer Seo friendly URL Responsive design Linking (Outbound link / Internal link) Boost site speed Social buttons On-page provides some important properties in order to get our page in first, improve its position in the search rankings and earn relevant traffic in search engines. On-page Factors: --------------- -- Metadata(Tag, Title, Description, Keyword): metadata is backend text it's not visible to other people -- Tag: Attach a code for your website to verify that it's your own site.     Example: For Wix Navigation site--...

                DISPLAY NETWORK ONLY P R E S E N T E D BY SAINAATTH WHAT ARE “DISPLAY NETWORK ONLY” IN GOOGLE ADWORDS ?  The “Display Network Only” campaign type only allows advertisers to display ads across Google’s Display Network, which includes over a million different sites. Within these sites, possible placements include: • Videos, apps • Gmail • YouTube  • Blogger  • Google Finance  • Google Maps  • Websites that display Google ads  Since the Display Network reaches a large audience through a wide variety of third party websites, this campaign type is perfect for building brand awareness or reaching customers who are browsing online and not specifically searching for your product. This campaign type is by default “all features” –it allows for bidding and budget settings, ad extensions (like  phone numbers,  URLs, location, or  social links), ad delivery methods, and targeting by...

What is a Website? A website is a collection of interlinked web pages typically hosted from a single domain. A website is accessible over the internet or a private network such as Local Area Network (LAN) through an address known as Uniform Resource Locator (URL). The URLs organize the web pages into a hierarchical form which help a user to navigate through the pages. A home page is included that usually is the starting point of all navigation artifacts, including links to other pages, an “About Us” page, or a “Contact Us” page. Static vs Dynamic Website A  static website  is composed of web pages the content of which remains constant until a developer wishes to alter. The information on a static website remains the same throughout. A static website may consist of plain text or rich media. However, on visiting a static site, you will see the same content at all times irrespective of the time of visit. On the other hand, a  dynamic website  updates itself...

Digital Marketing Is same as Marketing But We can Do in Modern Way To promote Our Product with Search Engine Marketing, Social Media, Content marketing like Blogging, Articles, or Video Creation, Email Marketing, and Online pay per clicks advertising. Assets :  Your website Blog posts Ebooks and whitepapers Infographics Interactive tools Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.) Earned online coverage (PR, social media, and reviews) Online brochures and lookbooks Branding assets (logos, fonts, etc.) Plus In Digital Marketing: Targeting Potential Customers Internet Marketing Delivers Instant result Cost effective Platform Results are Measurable Minus In Digital Marketing: Promotion Strategy Can Be Copied Reputation Gets Damaged by Negative Feedback Digital Marketing Goals: Building brand awareness. Generating a high volume of qualified leads. Establishing thought leadership. Attributing marketing activities to revenue ...